As Senior Designer at New York Life, I was tasked to design our hero pieces to coincide with a firm wide rebranding. This brochure was one of the first pieces designed in accordance with the new brand guidelines and was used to outline the scope of MainStay’s Income Builder Fund. This is part of suite of materials in the investment product line up.
Trade show exhibit was used to promote the fund launch.
I had the opportunity to wear several hats while working on the NJEA (New Jersey Education Association) account for Prudential, including project manager, art director and designer. The samples shown here are from their integrated open enrollment campaign that included a brochure, emails, flyers, social posts, and postcards. The campaign also included a 30-second spot that aired on NEWS12 NJ.
The campaign garnered an APEX Award of Excellence in this year’s competition.
While project managing the State Bar of Wisconsin case, I provided art direction on banner ads and social posts which helped garner interest in Prudential’s offerings.
The opportunity to work with Mented cosmetics, a minority-owned company that specializes in cosmetics for women of all skin tones, was really exciting for me. Here are some examples of emails, banner ads, and social media posts that I designed.
A series of award winning client facing brochures used by financial professionals to engage clients in conversations regarding life event moments. Positioned to increase sales, and gain and retain multi-generational clients.
As Social Media Director for the Montclair-Newark Junior League, it was my responsibility to create and manage engaging social media posts for the non-profit.
Kim Family Foundation
A key mission of the Kim Family Foundation is to provide educational opportunities for underprivileged children. Using a tree as the graphic element in this logo symbolizes strength and continuous growth.
WINNER, GRAPHIC DESIGN USA INHOUSE AWARDS, 2014
Using a famous photo of the artist, Salvador Dali as inspiration, this logo was created using type and simple graphic elements to capture the essence of the artist himself and his iconic mustache.
Caring Capital asked us to create a logo to visually represent their mission. They empower employees to collaborate as they create useful gifts that have an instant impact on neighbors in need. The graphic element emphasis that connection.
During the Junior League of Montclair-Newark's centennial celebration, the organization pledged 100 charitable deeds to be performed within the community. Throughout the year, this logo appeared on all materials.
This logo was created in collaboration with the HR department at New York Life for an internal initiative. Employees were invited to share their unique stories about diversity and humanity's commonalities.
When New York Life Life launched its Investment blog, I worked with developers to provide photo direction for timely blog posts.
TIMELY INVESTMENT BLOG POSTS
A small, woman owned business was ready to take the next step in its evolution. After a few brainstorming sessions it was agreed upon to keep the company name to leverage its equity but come up with an entirely new look.
An integrated marketing campaign for Liberty Travel that consisted of outdoor signage, in-store stand up card, email, and storefront banner.
This presentation was created as part of a pitch to provide more dynamic slide shows for use at trade shows and kiosks.
Mutual fund marketing collateral.
Brochure, energy map and sell sheets.
We designed this quarterly shareholder newsletter in a consumer-friendly manner by incorporating engaging imagery, easy-to-digest content and a streamlined layout.
During my time at Prudential on the National Conference on Public Employee Retirement Systems case, the largest trade association for public pension funds representing more than 550 funds, I was responsible for designing consumer-friendly social posts to engage members of the organization.
